What is MAU?
Monthly active users (MAU) is a key performance indicator (KPI) that measures the number of unique users who have engaged with a product or website within the last month. Companies use MAU to track how many users have visited a site or used an app or game within a 30-day timeframe. MAU can also be used to power advanced analysis like conversion and retention rates.
How to add more to your monthly pie
How to get more?
Increasing Monthly Active Users (MAU) for a photography business requires a holistic approach that combines both online and offline strategies, centered on engagement and retention. Here’s a step-by-step guide to help boost your MAU
Optimize Your Website:
- SEO: Ensure your website is optimized for search engines. Use relevant keywords related to photography, your niche, and your location.
- User Experience: Ensure fast load times, mobile optimization, and an intuitive design.
- Fresh Content: Regularly update your portfolio and blog with new shoots, photography tips, or industry insights.
Engage on Social Media:
- Consistent Posting: Share behind-the-scenes content, new photoshoots, and client testimonials.
- Engage with Followers: Respond to comments, messages, and interact with potential clients.
- Use Ads: Consider paid advertisements on platforms like Facebook and Instagram to target specific demographics.
- Monthly Newsletters: Share updates, special promotions, and tips.
- Exclusive Offers: Provide discounts or special packages to subscribers.
- Personalized Follow-ups: After a shoot, send thank-you emails and encourage clients to book again.
Offer discounts or incentives for repeat clients or those who refer new clients to your business.
Engage in Local Community Events:
- Participate in local fairs, business expos, or networking events.
- Offer to cover local events for free or at a discounted rate in exchange for promotion.
- Partner with local businesses (like boutiques, cafes, or event planners) for joint promotions or events.
- Collaborate with influencers or bloggers for shoots, which can help tap into their audience.
Offer Workshops or Classes
If you have expertise in a particular area, offer workshops or online classes, which can also serve as an additional revenue stream.
Expand your services to cater to different needs. This could include offering photo editing workshops, renting out photography equipment, or providing consulting services for budding photographers.
Ask for Reviews and Testimonials:
Encourage satisfied clients to leave reviews on Google, Yelp, or your social media pages. Positive reviews can attract new customers.
Engage with Previous Clients:
Periodically reach out to previous clients with special offers, or just to check in. This can lead to repeat business.