Monthly active users (MAU) is a key performance indicator (KPI) that measures the number of unique users who have engaged with a product or website within the last month. Companies use MAU to track how many users have visited a site or used an app or game within a 30-day timeframe. MAU can also be used to power advanced analysis like conversion and retention rates.

Monthly active users (MAU) is a key performance indicator (KPI) that measures the number of unique users who have engaged with a product or website within the last month. Companies use MAU to track how many users have visited a site or used an app or game within a 30-day timeframe. MAU can also be used to power advanced analysis like conversion and retention rates.